Elaboration helps businesses develop and extend their market potential in the digital world. Elaboration becomes a part of your business, expanding, building and strengthening your forward plans. We approach your business as if it was our business
We are industry specialists, with years of Digital Experience, we have the contacts, know how and structure to help your business respond to market changes in the following areas:
We have access to the newest and most sophisticated Advertising Technology in the market, including Data Management Platforms, Attribution Modelling capabilities and Demand Side Platform’s. All fully integrated and ready to implement.
With years of experience running Digital Businesses, we have the expertise and industry contacts to help your business grow and adapt to the changing advertising environment.
We can help you setup your business in Australia, from regulatory, staffing, requirements gathering to business casing. We can ensure that by the time you launch, all the groundwork has been done.
Data driven advertising and programmatic buying solutions provide:
A full service independent trading desk solution for advertisers and small to medium planning & buying media agencies that leverages the real time buying programmatic world in display, mobile and video advertising
White label trading desk services, we represent your business, under your banner, and provide technical capabilities which usually rely on expensive staff hires
Independent advice for all media agencies looking to source technology to grow their business and deliver value to their clients across all digital advertising media, including audience data management and campaign optimization capabilities
Quantify and Identify highly targetable audiences that meet your needs. Stop wastage and leverage new data management technologies.
Leverage the mobile audience whom are highly targetable audience. Target in App, Geo Fence, WiFi, cell connected and much much more.
Target and re-target your Audience over all major exchanges, including Facebook. Built in brand safety technology ensures your Brand doesn't appear anywhere you wouldn't want to appear.
Have a TVC, promotion or new product video? Take advantage of the highly targetable audiences to promote your offering in a highly emotive fashion including the capability to remarket to your Audience.
Elaboration provides consulting services to online businesses who want to expand their current model, or fix issues, or develop new products. We are long term online specialists, covering full product lifecycle development, from inception to monetisation.
Digital business consulting services across b2b and b2c with a focus in the following areas:
- Business Model Strategies and health checks encompassing business models such as subscriptions, digital advertising and eCommerce
- Executable product and marketing strategies and operational plans to maximize business potential and growth in the short and long term
- Preparing a business for capital raising and/or identifying businesses to acquire to extend growth opportunity by leading due diligence and valuation processes
- Identifying new monetization models for businesses by leveraging audience data opportunities through new emerging display advertising models
- Buy side due diligence for target tech investment in Silicon Valley
- Investment presentation for investor committee
- Program management
- Data Management Platform RFP development and execution
- Dupply Side Platform RFP development and execution
- Cost/benefit analysis
- Product and Marketing Strategy
- Roadmaps, SWOT analysis, cost/benefit analysis
- Go-to-market review and recommendations
With years of local market experience, and deep industry contacts, we can help you launch your products in the region successfully. We can assist with setting up your business, local Company establishment, all the way through to selecting office space and staff to run the business.
Our entry service provides outsourced business development and sales that assists new advertising tech business establish a sales presence and more importantly key strategic customers in Australia.
It also can advise and assist in talent identification to establish a physical presence. Our services cover the following areas:
Identifying key charter customers for establishment in Australia, key potential reseller targets and integration partners where relevant.
Talent identification service
Through our combined network of over 2,000 locally residing digital network of talent we can assist in identifying key talent to reach out to directly.
Sales representation service
Through our broad media agency network, large to small and our vast direct relationship with ASX 200 companies we can deliver short term goals to assist in justifying establishment of physical presence in Australia.
Sasha is a long term sales strategist, having built and run large sales teams over the past 15 years. Specialising in monetisation models, training sales teams and product go-to- market, Sasha has been accountable for large budgets and numerous new product releases to market. Moving into the advertising technology and programmatic space, he has been involved in the data space, including taxonomy development, request for proposal process running, monetisation modelling and implementation for some of Australia’s largest publishers. Sasha has held senior management positions within the classified, media and advertising technology spaces.
Vaughan is a product & marketing evangelist specialising in helping business elaborate in new product development and how to effectively market these products in pure play and traditional B2B and B2C digital businesses with focus on utilising technology to achieve success. Vaughan has held senior and general management positions within local and international publishers and agency businesses with a focus in digital classified, directories, news and advertising services organisations with a focus on developing and managing advertising products in the display and search industry.
223 Park St, South Melbourne
+61 3 9010 5008 Melbourne
+61 2 8003 4249 Sydney